eコマースでは、利用者はインターネットに接続できればどこからでもアクセス可能なため、世界中が販売エリアになるという利点があります。
ユーザーは商品を購入する際にいくつものサイトを比較して、価格が安いところで購入するため、競合他社との価格競争に陥ってしまいがちです。
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